Crafty
Product designer
My time at Crafty was so special and exhilarating. It gave me experience and knowledge for the ins and outs of start up culture. The team at the company’s headquarters quickly became my Chicago family. While I was a part of the team, I inherited and led our design system, and built processes to grow it, so that every element in our new pages and features were aligned. I also worked closely with our supply chain, client services and marketing team to develop new digital products that streamlined processes. For the product team, I created clear product processes that supported our design team. This helped us move products more quickly and efficiently in order to keep up with the fast pace set by the growing business.
Key Responsibilities:
Led new projects in collaboration with a business owner and stakeholders to develop new features for the internal website.
Established and maintained the design system and the processes around by adding, editing and removing elements.
Communicated design decisions, through user centered lenses, clearly to all parties.
Created new products and product features that streamlined business functions.
Followed new and improved product process through define, ideate, low fidelity, high fidelity, pre-development handoff, and ticket writing.
Consulted on product marketing initiatives around landing pages and copy.
Major Contributions:
Product lead for navigation of administration website. Developed hierarchy, wireframes, low fidelity and high fidelity version of navigation using the side menu. Proposed three project plans for implementation: MVP - which could be implemented without interrupting user flow and allow for slow adoption, Phase 2- more sub layers for navigation which required more adoption, Phase 3- total revamp of navigation including landing page, flexibility for users & total adoption.
Shopify API product designer for micro market business arm. Designed new UI for existing inventory centers and integrated a new feature that allowed data to connect with Shopify.
Procurement product lead with an emphasis on dealing with “exceptions” particularly distributor created exceptions. Focused on purchase orders and streamlined the ordering process to unveil an understanding of what went wrong and where in our supply chain.
Unfortunately, I cannot actively display the projects I’ve created during my time at Crafty.
However, I’d love to talk more about my experience and how I grew as a designer, leader & person! If you have been in touch fo an interview, follow the links to see more.