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Passage

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Patagonia Passage

A voice journal for capturing thoughtful moments.

Patagonia passage explores the collision of the mindfulness movement, the digital age and the new found craving for experiences that creates a need for moments to be captured more thoughtfully.

 

Challenge: How do we capture moments in a thoughtful and accessible way?

Solution: Voice makes products more accessible and keeps users from “screening”

Outcome: A voice journal branded for hikers, which is a more niche market for voice journaling to gain traction. The voice journal creates accessibility to capture moments preparing for a journey, during the journey, and to review & share after the journey.

 

How

Design: Desk research, Tech trend analysis, User interviews, Journey mapping, User flows, User testing, Wireframing, User experience, Branding, Visual design, User interface design

Tools: Interview guides, Adobe XD, Illustrator, InDesign, After Effects, Photoshop, Rotato



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How did this project start?

This project stemmed from exploring the question “how can we capture moments, memories & feelings more mindfully & accessibly?” As a recent avid journaler and studier of mindfulness, I wanted to my senior capstone to reflect my new values and thought this would help me stay present during my last year as a design student. (I tried my best, but even while creating mindfulness experiences for others, I failed keeping mindful for myself.)

I started out by surveying other journalers about their experience. I also asked avid instagrammers and people who have experienced much of the world how they capture and remember those experiences.

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Journaling Research

I surveyed avid journalers and asked them what they liked and disliked about journaling. What they journal about, how often and why they journal. I also asked when they do the most thinking, if they ever talk out loud and how they feel about iOT products.

Findings
Like: tracking development as a person, checking off lists, sort out thoughts, keeping memories
Dislike: traveling with a journal, the idea of someone finding it, can’t make it a habit, self discipline
About: something causing distress, major events, lists/organization, emotions, travel, something I want to tell someone, when I feel inspired or creative
Why: to release frustration, productivity, planning, list of what I’m grateful for, when iI’m anxious, keeps me motivated
Where: quiet environments, long drives, evenings
How: google keep, iOS notes, physical journal
How often: every morning, on the weekends, 3/week, 1/mos, routinely
Thinking: alone during walks, drives or at home, right before bed, shower, commutes
Talking out loud: walls are too thin, need feedback
iOT: voice to text, alexa & siri, reminders, controlling lights


Design Goals from journal research findings:

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create an accessible way to journal

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develop sense of security for users

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make it a blank canvas


Means of Solution:

 
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Create UX/UI for iOS

 
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Create voice UI for amazon echo

 

Persona: The Extreme Hiker

Paulnemirahcollins | Instagram.com

Paulnemirahcollins | Instagram.com

Facts
Name: Ines
Age: 32 
Location: Seattle, Washington
Occupation: Remote Computer Engineer
Finances: Spends minimally unless it’s on adventure

Interests & Values
The extreme hiker, Ines, is constantly searching for the  next adventure, but keeping her head grounded by using exercise and reflection. She loves pushing her mind and body to the limits in a safe and healthy way.

Tech Use
Ines appreciates positive ways technology has influenced her; however she tries to limit her screen time. She takes pride in having a low screen time at the end of the week. She rarely posts on social media and prefers to keep her life reflections private. 

Future Goals
Ines’ future goals are to hike Mt. Kilimanjaro and inspire those around her to get out doors and take care of our planet.

Siim Lukka | Unsplash.com

Siim Lukka | Unsplash.com

Use Case Scenario
Ines is settling down for the night after a long day of hiking on the Pacific Crest Trail. Today has been the farthest she’s gone since the trip started 10 days ago. She’s feeling really accomplished and fulfilled. She wants to create a journal entry to reflect on this moment because she knows there are harder days ahead. This is just the beginning and she’s going to need mental fuel to keep her mind right and focused on her goals.  
She takes her smart phone off the solar powered charger and opens Passage. This is her fifth entry and she’s already over the awkwardness of talking out loud. She’s pooped out in the wilderness. Nothing is awkward anymore. She reflects on the fresh air, her hiking partner and the camaraderie she’s found on the trail. She’s tells her future self to keep going and not to give up on the hard days and the even harder days. 
She smiles softly and ends the entry. She keeps the voice entry so she can listen to her confident elated self later.
She adds a picture from her photo album and looks at some of her other past entries realizing she’s made so much progress in just 10 days. She can’t wait to see how grows in next 5 months on this insane journey she’s just embarked on.
She puts her phone away. Her hiking partner asks about the app she’s using. She tells him how much she enjoys reflecting on how far they’ve come. He’s very intrigued and wants to download it when they reach the next town.  

Persona: The Casual Hiker

What Up | It’s Me

What Up | It’s Me

Facts
Name: Kell 
Age: 24 
Location: Cincinnati, OH
Occupation: designer
Finances: budgets obsessively, no impulse purchases

Interests & Values
Kell enjoys solving problems for end users and creating human centered designs. She also loves spending time traveling and going on new adventures. She can’t wait to be full time so she can budget for more travel. 

Tech Use
Kell is very tech savvy. She wouldn’t be where she is today without it. However, she does notice she spends a little too much time on social media and is trying to break bad habits of comparing her life to others. She’s always trying to get her screen time down.  

Future Goals
Kell wants to eventually become a remote designer, so she can travel and blog regularly. She loves motivating others to follow their dreams. 

Andres Urena | Unsplash.com

Andres Urena | Unsplash.com

Kell just got home from work and is making dinner. She’s day dreaming about her next adventure and wishes she could tell someone else about it, but none of her roommates are home. She decides this would be a good time to start using the Passage app with a built in Alexa skill. Kell says, “Hey Alexa, start my passage app.” Alexa responds with, “Okay, I’ve opened your app. Would you like to start an entry?” Kell says, “Yes, start one under ‘peak moments’.” Alexa responds with, “Okay, you’re ready to begin your entry.” Kell starts her entry while stirring her curried lentil soup. 
When she’s finished she says, “Alexa, end entry.” Alexa responds with, “Okay, the entry has ended. You can review it on the Passage app.”
“Thank you,” Kell sings under her breath. She’s always polite to her iOT devices just in case they take over the world one day. She’s feeling more focused after getting the thoughts on her next trip out and feels like she can finally conquer her to-do list.

First go at whiteboarding user journey:

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System Architecture

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Wireframes

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UI Design

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Video


Use the app!

 

Desktop viewers:

To scan the QR code:

1. Open the camera on a smart phone

2. Point the camera toward the QR code

3. A link will pop up.. click this!

 

Mobile Users:

Click the picture above!